In March 2013, a two-part hip hop track entitled "Bow Down/I Been On" was introduced on to Beyoncé's Soundcloud account.[nine] "Bow Down", made by Strike-Boy, was written after Beyoncé awoke just one morning with a chant stuck in her head, feeling angry and defensive. This was melded with a Timbaland-manufactured next 50 %, "I Been On", that makes popular utilization of a pitch-distorted vocal to be a homage for the Houston hip hop scene.[nb three] Michael Cragg of The Guardian described the song as "brilliantly odd", commending its loud, abrasive creation,[nine] while Pitchfork's Lindsay Zoladz pointed out the song's assertiveness and thought it served as an introduction of what was to come.
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On April 24, 2014, the audio video to the fourth single "Fairly Hurts" was designed readily available for streaming by way of Time magazine's official Site to accompany Beyoncé's attribute as among the environment's most influential people.
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Through 2013, Beyoncé worked about the project in stringent secrecy, sharing particulars in the album with a small circle of men and women and continuously shifting the deadline, which was only finalized weekly prior to its launch.